在使用 Google Ads 账户的过程中，很多广告主会遇到令人困扰的限制问题，例如“可疑支付活动（Suspicious Payment Activity）”或“规避系统（Circumventing Systems）”的封禁提示。这些问题不仅影响账户运行，还会影响广告业务的连续性。
本文将全面解析这些常见问题的触发原因、解决方法、申诉模板及预防策略，帮助广告主建立合规账户体系，提高投放安全性和稳定性。
一、常见问题类型与定义
1. 可疑支付活动（Suspicious Payment Activity）
定义：Google 检测到与账户付款方式相关的异常风险行为，如使用无效信用卡、盗刷风险、付款来源不一致等。
常见提示：“Your account has been suspended due to suspicious payment activity.”
2. 规避系统行为（Circumventing Systems）
定义：广告主试图通过技术手段或反复创建账户来绕过 Google 的广告审核或政策限制系统。
常见提示：“Your account has been suspended for circumventing systems.”
二、问题成因分析
- 可疑支付常见原因：
- 使用虚假或未经授权的信用卡
- 信用卡所在国家与账户 IP 或投放地区不符
- 频繁切换支付方式或修改账单信息
- 多个账户使用同一支付资料
- 使用 VPN 或代理付款被识别为风险
- 规避系统常见原因：
- 被封后重新注册相似账户（相同域名、邮箱、设备）
- 隐藏落地页或跳转到违规内容（如 Cloaking）
- 上传虚假或诱导内容
- 批量创建账户进行套利
三、处理与申诉流程
Step 1：确认问题类型
登录 Google Ads，查看后台通知和相关邮件，判断封禁类型。
Step 2：准备申诉资料
建议依据违规类型准备如下：
- 可疑支付：
- 更换为可信银行信用卡，绑定后重新尝试付款
- 提供公司营业执照、法人身份证明、信用卡正反面
- 如代付，请提供授权合同与付款方身份信息
- 规避系统：
- 说明误操作或管理不当，表达遵守政策的诚意
- 提供公司官网、产品合法性说明资料
- 承诺后续合规操作
四、申诉模板参考
Subject: Re: Suspicious Payment Activity - Account Reinstatement Request
Dear Google Ads Support Team,
I noticed that my Google Ads account (Customer ID: 123-456-7890) has been suspended due to suspicious payment activity. I would like to clarify that the card I used is issued by [Bank Name], and I am the authorized user.
Attached are the following documents for verification:
- A copy of the front and back of the credit card
- A recent utility bill with my name and address
- My business registration license
I kindly request a review of the documents and reconsideration of my account suspension.
Thank you for your assistance.
Sincerely,
[Your Name]
[Your Company Name]Subject: Request for Review - Account Suspended for Circumventing Systems
Dear Google Ads Support Team,
I am writing to appeal the recent suspension of my Google Ads account (Customer ID: [Your ID]), which was flagged for "Circumventing Systems." I understand the seriousness of this issue and would like to provide additional context.
Our team has reviewed all policies and identified that the suspension may have resulted from a misconfiguration or an unintended violation. We have never intentionally attempted to bypass Google's policies or systems. If any activity has been interpreted as such, I sincerely apologize and would appreciate an opportunity to clarify and correct it.
To support our case, I have attached the following:
- Business license and registration documents
- Website and product information for full transparency
- IP and device consistency records
We are committed to full compliance with Google Ads policies and will implement any necessary changes to ensure ongoing compliance.
Thank you for your time and consideration.
Sincerely,
[Your Name]
[Your Business Name]
[Your Email Address]
[Your Contact Number]📝 Tips: Always tailor your appeal to your real case. Never submit false documents or misleading information, as this can worsen your situation. Be professional, concise, and transparent.
五、如何预防类似问题发生？
- 注册账户时确保信息真实、统一（IP、邮箱、公司名、付款信息）
- 绑定公司开设的 Visa/MasterCard 信用卡
- 一个卡号仅绑定一个账户，避免被系统判定为“养号”
- 避免频繁更换 IP、设备或支付方式
- 不使用非法代理或脚本绕过政策审核
- 如使用 VPN，请选择静态住宅 IP 并稳定长期使用
六、结语
Google Ads 的账户合规性是广告主可持续经营的前提。理解可疑支付与规避系统的触发机制，并及时采取合法的应对手段，是保障账户安全的关键所在。通过合规投放、良好账户结构和规范支付行为，可以有效避免被封号风险，提升广告投放效率。
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